you + me = magic
Overview of VIP Coaching
What is VIP Coaching?
6-months of elite, personalized 1-on-1 coaching for female entrepreneurs.
You + Me + And Your BIG Thought Leadership Dreams.
things we can get for you
✓ Press Features in significant media outlets (hello! - Oprah, Forbes, Veranda, Vogue)
✓ Paid speaking engagements, making anywhere from $4,000.00 - $7,000.00
✓ Inbound requests for national brand partnerships
We begin by getting crystal clear about your vision for yourself and your personal brand.
We get ultra-specific about what you’re craving: Press opportunities? Paid speaking gigs? Brand Partnerships? Brand Clarity? More Clients? Increased Brand Awareness? Podcast interviews? Nothing is off limits (except playing small).
Once we define your vision, we set actionable goals to make that vision a reality.
We come up with specific strategies and checklists tailored to you & your lifestyle. You’re a busy woman - time and resource management are paramount; our plans are designed to be automated and executed well after our time together is over.
There will be no more plans to pay a PR agent $4,000.00 - $5,000.00 monthly. I will train you or your team, and you’ll have the tools, resources, and strategies to automate, copy + paste, get featured, and make money.
How it Works
We connect twice a month for six months, with constant email support outside of sessions to make sure you’re on track to hit your target goals and growth. Coaching sessions happen online via Zoom.
After we connect and get raw and honest about you, your goals, and what’s holding you back, I work closely with you to deliver whatever kind of support you need to become the thought leader you aspire to be.
What you can expect
Most clients make their investment back quickly (and then some) landing national press placements, on-boarding high-end clients, and booking highly paid speaking engagements. Deciding to commit to this top-tier level of personalized coaching is an intelligent investment in yourself and your future brand.
You get paid to share your story on stage (you bet, if I can, I am cheering you on from the front row!)
We define your world-class personal brand + niche focus to set you apart from the over-saturated market
You gain confidence in your personal presentation (on and off stage)
Your digital prescience is drastically up-leveled
As a result - we increase your brand awareness and your bottom line
Tools & Resources
During our time together, we develop a customized “Thought Leader Toolbox” where we develop done for you templates + automated strategies for you to continue your Thought Leadership positioning far beyond our coaching program. Typical client toolboxes include…
✓ A post-coaching 3-month Action Plan + Timeline
✓ In-depth training with you or your team so you can put our automated strategies into place and be self-sufficient
✓ 10 “Done For You” pitch templates for the press
✓ Your signature keynote speech
✓ 5 Fill-in-the-blank scripts for press interviews
✓ A custom digital guide to social media + newsletter marketing
✓ 5 Follow-up email templates for lead generation
✓ A Personal Brand Style Guide + Media Kit
✓ 10 Door-opening email templates
✓ 7 Copy + paste answers for speakers’ applications
✓ Strong vision on how to present yourself (we do a total image consulting re-vamp)
✓ 1,200 emails of press editors ($395 value)
VIP Execution Package
I understand that often, when working with high achieving female entrepreneurs, time management can be a significant concern. That’s why I offer a VIP BONUS of 10 hours with my assistant to be used in whichever area you feel you need extra support. I told you this is a VIP program!
Some examples of how to use those 10 hours…
Designing your on-brand TedX or keynote powerpoint
Pitching + follow up with press 20 editors
Strategizing a Thought Leadership outreach calendar for your team
Constructing your 8-page media kit for brand partnerships
Submitting 10 applications to speakers conferences
or whatever you decide!
Thought Leadership Coaching vs. Hiring Agency
Space is Limited
1:1 Coaching is an intimate partnership. Due to the extremely personalized quality of my VIP Coaching, I only take on four clients per month. I do this so I can remain deeply dedicated and available to each person’s unique journey.
ELITE POSITIONING PACKAGE: 1-1, 6 month coaching clients can up-level and add in an in-person, LUXE Day to their coaching package for $2,500 (the public price is $5,000).
“Rachael is a Thought Leadership guru. She helped me understand + strategically attack the keynote speaking space, and position myself as an expert in my field. Since her mentorship, I have booked 15 paid speaking events and have negotiated my rates 50% more!”
– Haley Hoffman Smith, Founder of Beauty Company, Her Big Lash